“Swear to eat meat” is a popular New Year’s resolution among millennials and Gen Z. Modern generations are more aware of the consequences of eating too much meat and voluntarily try to cut it down. Today, fake meat, sustainable living and empathy for all are driving veganism forward. Veganism, a seemingly innocent word, has become an important tool in the fight against deteriorating environmental conditions, and it has done so in style. It’s more than just a diet. It is about choosing a way of life that excludes products of animal origin, especially food. It is a philosophy that vehemently opposes the use of animals as commodities. Perhaps that’s why celebrities like Lewis Hamilton and Tom Ford are so adamant in favor of a plant-based, eco-friendly diet.
Japan Plant Protein Industry is Expected to Grow at a CAGR of 12.7% During 2021-2027| Plant Protein Market Dynamics| Market Size by Ingredients| Market Share Analysis by Sales Channels
In the wake of coronavirus outbreak, consumers are seeking healthy and safe meat alternatives, thereby driving the demand for plant-based meat in Japan. For instance, Marukome, a major manufacturer of miso pastes...
