“Swear to eat meat” is a popular New Year’s resolution among millennials and Gen Z. Modern generations are more aware of the consequences of eating too much meat and voluntarily try to cut it down. Today, fake meat, sustainable living and empathy for all are driving veganism forward. Veganism, a seemingly innocent word, has become an important tool in the fight against deteriorating environmental conditions, and it has done so in style. It’s more than just a diet. It is about choosing a way of life that excludes products of animal origin, especially food. It is a philosophy that vehemently opposes the use of animals as commodities. Perhaps that’s why celebrities like Lewis Hamilton and Tom Ford are so adamant in favor of a plant-based, eco-friendly diet.
A maker of plant-based lamb substitute raised a $5.25M seed round
Plant-based beef substitutes have become increasingly commonplace. Even such replacements for chicken are becoming easier to find.
