“Swear to eat meat” is a popular New Year’s resolution among millennials and Gen Z. Modern generations are more aware of the consequences of eating too much meat and voluntarily try to cut it down. Today, fake meat, sustainable living and empathy for all are driving veganism forward. Veganism, a seemingly innocent word, has become an important tool in the fight against deteriorating environmental conditions, and it has done so in style. It’s more than just a diet. It is about choosing a way of life that excludes products of animal origin, especially food. It is a philosophy that vehemently opposes the use of animals as commodities. Perhaps that’s why celebrities like Lewis Hamilton and Tom Ford are so adamant in favor of a plant-based, eco-friendly diet.
Heura convinces “meat-heavy” Spanish to try plant-based alternatives like slaughter-free chorizo
Spanish meat alternatives brand Heura has more than doubled the number of households that consume its plant-based products compared to the same period of last year.
