Flax milk producer Good Karma announces it has named Mike Murray as its new Chief Executive Officer as the company raises its latest round of funding.
“I am looking forward to leveraging my experience and passion for galvanizing food system change”
According to Good Karma, Murray brings over 25 years of experience in consumer products, most recently as the leader of Teton Waters Ranch, a beef producer. Murray also previously held senior roles at free2b Foods, So Delicious Dairy Free, WhiteWave Foods Co. and Larabar.
At Good Karma, he will help the company pursue strategic distribution growth in new and existing channels, increase brand awareness and targeted household penetration, and introduce new product lines across dayparts.
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