Climate change keeps rearing its ugly head and consumers are both looking for brands to do their part and scrutinizing all the ways corporations green wash.
This Earth Day, which falls on April 22, several food and apparel brands, plus a tech outlier and advocacy organization, are highlighting their sustainability efforts ranging from environmentally-friendly farming practices to recycling clothing materials.
Impossible Foods
It’s the little things that matter, according to Impossible Foods. To celebrate Earth Day, the plant-based meat replicator launched its “mini impact kitchen” campaign, featuring creators cooking tiny dishes with tiny cookware to symbolize its small carbon footprint compared to meat brands. It’s also running a 1-inch by 1-inch ad in The New York Times.
Lundberg Farms
Lundberg Family Farms has shunned Earth Day with its Ducking Good campaign. Leading with a full-page ad in The New York Times, the rice brand poked fun at celebrating the planet only once per year while highlighting its regenerative farming practices and partnership with California Waterfowl to protect ducks nesting on its property.
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