Actor Anushka Sharma and her husband, ace Indian cricketer Virat Kohli have invested in a plant-based meat brand named Blue Tribe Foods.The power couple will also endorse the brand. The amount they have put in in the company is not known yet. Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe offers plant-based products as alternatives for meat in the Indian market.
Plant-based Meat Market Size to Grow at 13.99%: the industry to witness positive impact due to COVID-19 spread Some of the major Plant-based Meat players holding high market share include Beyond Meat, Impossible Foods Inc, Vegetarian Butcher, and Conagra, Inc.
The global plant-based meat market size is expected to reach $12.25 Billion by 2028 growing at the CAGR of 13.99% from 2021 to 2028