Built on the premise of helping the environment through offering a more sustainable substitute for meat-based products, Los Angeles, California-based Beyond Meat (BYND) was first created by its founder, president and CEOEthan Brown, in 2009. The company’s mission statement is encapsulated in the brand’s logo, which depicts a silhouette of a bull wearing a fluttering cape shaped like a leaf. This imagery suggests that plant-based meat tastes the same as meat, but is cruelty-free. The company launched its initial products in the US in 2012. Originally called “Chicken-Free Strips”, what is now known as “Beyond Chicken Strips” (or “Tenders” in the US) was the company’s first product.
Taco-tingin? Pancake House now has plant-based tacos!
It's the taco of the vegetarian town! Get the usual works in Pancake House's signature taco, just with a 100% plant-based meat mince.
