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    “We’re reimagining meat to spare land and resources, but never flavour” Nicolas Morin-Forest said.

    head-74

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Home Cultivated food Plant-based food

More determined Brits swapped to a vegan diet this January reveals Ocado, as Melissa’s dominate Veganuary purchases

by Admin
February 15, 2022
in Plant-based food
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According to the latest data from Ocado.com, more consumers than ever decided to try ‘Veganuary’ this year, as sales of general vegan products (as a % of total sales) increased by 34% compared to last January. As Brits challenged themselves to change up their diet, many swapped basket staples with non-dairy cheese sales increasing by 24%, non-dairy milk by 51% and egg alternatives by 58% all in comparison to January 2021. What’s more, sales of dairy milk declined by 9% in January compared to December with growing numbers of consumers experimenting with innovative alternatives, such as DUG’s barista potato milk and Lilk’s oat, coconut and quinoa blend.

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