Quotes from Vegconomist, June 6, 2024
In today’s rapidly evolving food industry, the ProVeg Incubator, stationed in the heart of Berlin, has announced a significant development in the realm of alternative protein sources including pet food and seafood. The incubator has meticulously selected a group of five pioneering startups to join the 12th iteration of its esteemed accelerator program. This program is specifically tailored to nurture and develop startups that are at the forefront of innovating within the alternative protein sector, with the ultimate goal of catalyzing a transformative shift in our global food systems.
The ProVeg Incubator has established itself as a beacon of innovation and support for ventures that align with its mission to revolutionize the way we think about and consume protein. By fostering these select startups, ProVeg aims to accelerate the transition towards a more sustainable and ethical food landscape. The chosen startups for this cohort are characterized by their impactful visions and potential to make significant contributions to the industry.
Each startup brings a unique approach to the table, ranging from novel food technologies to groundbreaking product development, all united by the common thread of sustainability and health consciousness. These companies are not just creating alternatives; they are redefining the essence of protein-rich foods for a diverse and growing consumer base that seeks balance between nutrition, taste, and environmental responsibility.
The accelerator program, renowned for its comprehensive support system, offers these startups an invaluable opportunity to refine their business models, enhance their market strategies, and connect with industry experts and investors. This immersive experience is designed to equip startups with the tools and knowledge they need to thrive in a competitive market and make a lasting impact on the food industry.
As the world continues to grapple with the challenges of food security, environmental sustainability, and health, the work of the ProVeg Incubator and its cohorts remains more critical than ever. The anticipation surrounding the outcomes of this 12th cohort is palpable, with the potential for these startups to emerge as leaders in the alt-protein sector and contribute to a much-needed transformation of our food systems.
Stay tuned for updates on the progress and breakthroughs of these dynamic startups as they embark on their journey with the ProVeg Incubator, driving forward the mission of a healthier, more sustainable future for all.
The program for this year has undergone enhancements and updates to provide greater chances for attendees to elevate their enterprises. The duration has been expanded to 20 weeks from the previous 12, including an inaugural week in Berlin where entrepreneurs can convene for live workshops and activities, supplemented by further mentorship and entrepreneurial assistance.Throughout the extended 20-week period, the startups will engage in various workshops, intimate discussions, and presentations led by experts.
Graduates from the ProVeg Incubator have made significant strides in their industries, with standout examples such as Better Nature tempeh, Omni’s pet food solutions, Hooked alternative seafood options, and vly Food plant milk. Notably, Better Nature has achieved remarkable growth within its home market, earning the title of the UK’s fastest-growing wholefood protein brand.
The quintet of innovative enterprises has been chosen to pioneer the advancement of sustainably sourced marine white fish from wild environments; they are also creating a cutting-edge mycelium-based platform that facilitates the production of lab-grown meat and seafood. Additionally, these startups are formulating pet nourishment composed of lab-cultivated components, as well as business-to-business protein substances derived from microalgae and water lentils. These endeavors reflect a commitment to sustainable and ethical food technology.
1. Friends & Family Pet Food Company (USA)
In a collaborative effort, Joshua Errett, previously associated with Because, Animals, has joined forces with Jonny Cruz and Dr. Sarah Dodd to establish a pioneering venture. This venture is at the forefront of innovating pet food by harnessing the potential of yeast and other cultivated components. Their goal is to create a line of pet food that not only fulfills the protein needs of felines and canines but also ensures the inclusion of vital amino acids.
2. Atlantic Fish Co (USA)
In 2022, the inception of Atlantic Fish Co marked a new chapter in sustainable seafood practices. Established by entrepreneurs Doug Grant and Trevor Ham, the company is dedicated to the responsible farming of oceanic white fish varieties, including sea bass, snapper, flounder, and grouper. Their approach emphasizes the importance of wild-caught methods to ensure the freshness and quality of their offerings. Atlantic Fish Co’s commitment to these principles not only supports marine ecosystems but also provides consumers with premium seafood products.
