- Protein demand is tipped to rise 74 per cent by 2050 as the global population heads towards 10 billion
- One initiative drawing interest and investment from the likes of Seek founder Paul Bassat and tech billionaire Mike Cannon-Brookes doesn’t involve the slaughter of any animals at all.
- Although the industry is tiny — cultured meat was only served in a restaurant for the first time last year — there are forecasts it could take a 10 per cent share of the $US1.4 trillion meat industry by 2030.
- By 2040, this could rise to 35 per cent, overtaking plant-based meat substitutes in the process, according to consultants AT Kearney.
Turning your weakness into my strength: How counter-messaging on conventional meat influences acceptance of cultured meat
With cultured meat now available for purchase in Singapore and more countries expected to follow soon, more and more research has explored the impact of particular individual factors and information provision. To...
