- Protein demand is tipped to rise 74 per cent by 2050 as the global population heads towards 10 billion
- One initiative drawing interest and investment from the likes of Seek founder Paul Bassat and tech billionaire Mike Cannon-Brookes doesn’t involve the slaughter of any animals at all.
- Although the industry is tiny — cultured meat was only served in a restaurant for the first time last year — there are forecasts it could take a 10 per cent share of the $US1.4 trillion meat industry by 2030.
- By 2040, this could rise to 35 per cent, overtaking plant-based meat substitutes in the process, according to consultants AT Kearney.
The history of margarine has valuable lessons for the current plant-based battles
By Marlena Williams In recent years, the dairy industry has worked hard to hinder formidable competition from plant-based foods. The industry lobbied for legislation that would prevent companies from calling their plant-based dairy alternatives “milk” for instance,...
