Tilting menus towards plant-based meals significantly cuts the amount of meat eaten, according to new research. The experiments in work and university cafeterias showed making it easier to choose meat-free food can be effective and could be a more acceptable approach than other proposals, such as taxing meat or banning it on certain days.
Meat and masculinity: Why some men just can’t stomach plant-based food
Our new research is based on interviews with 36 men who recently went to vegan restaurants in Sydney and tried a plant-based burger. We found none of these men, who usually eat...








