Protein is an essential part of the human diet, but the way it’s produced comes under heat.
Beef, a big environmental culprit, is particularly under pressure. Consumers are cutting back amid the cost-of-living crisis and concerns over health, animal welfare, and the planet. While much of that has been a trend in Europe for years, now some of the world’s biggest beef eaters — like Argentina — are shifting to chicken or lentils. Gen Z is increasingly choosing chicken, not beef.
Even in meat-consuming giant China, pork demand has been savaged by Covid, while European producers are under pressure as their exports sink. Danish Crown, one of the world’s top pork shippers, is shutting offices and cutting jobs. Another Danish butcher, Skare Meat Packers, has filed for bankruptcy proceedings.
And elsewhere in the protein world, egg farmers are battling a bird flu outbreak and high feed costs.
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