By Mohamed Dabo
A new Global Data report delves into the appeal of cultured meat beyond regulatory factors, shedding light on consumer preferences.
As the retail landscape continues to evolve, the emergence of cultured meat represents a significant shift in consumer preferences and dietary choices. Insights from a just released Global Data’s analyst report reveal that the appeal of cultured meat products extends beyond regulatory factors, with a significant influence from Millennials and the Asia-Pacific region.
The retail business holds enormous potential for cultured meat. However, as the reports makes clear, no shortcuts exist to instant commercialisation in the cultured meat market.
It also noted that foodservice launches have proven the most effective strategy for brands thus far. At the same time, retailers are lagging in investment.
Meanwhile, cultured meat gains regulatory approval, but lags in cost, scalability, health, safety, sustainability, and ethics compared to other proteins, leading to low consumer appeal; however, innovative startups aim to change that, according to the Global Data study.
For retailers, it’s essential to find the right balance between health and sustainability when offering cultured meat products. This report underlines the need for effective communication to convey the benefits and address concerns about taste, texture, and cost.
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