IFFA, the world’s leading trade fair for innovations in process technology for meat (and recently incorporating alternative proteins), has announced that discussion topics at IFFA 2025 will focus on cultivated meat.
IFFA’s interest in this topic reflects the increasing market for new plant-based products, innovative fermentation, and cultivated meat in Germany and Europe. According to Ivo Rzegotta, Senior Communication Manager Germany at the Good Food Institute Europe, consumer surveys in Germany point to high receptivity for hybrid, cultivated, and fermentation-based products, making the country a promising market for alt proteins, including cultivated meat.
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