Shropshire farmers not worried about rise in plant-based food
The alternative meat market seems to be booming. A global crisis and two national lockdowns mean there is a refocusing of priorities, with health and wellbeing becoming the core drivers.
As climate change fears ramp up, consumers are being urged to reduce or eliminate meat from their diets, with veganism being presented as a way to help save the planet.
But while a plant-based food system could be a win for animals and the environment, what would the impact be on farmers and food producers as more people contemplate a switch from red meat?