Plant-based food

How the pandemic scrambled the plant-based food industry

In 2019, the plant-based protein startup Beyond Meat celebrated the most successful IPO in over a decade and a few months later Burger King put an Impossible Whopper on every menu.

When the pandemic hit and Americans panic-bought groceries, conventional meat sales rose by around 40 percent compared to the prior year and stayed there for months, while sales of plant-based meat surged 65 percent.


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