Food trends come and go, but the demand for plant-based protein doesn’t seem to show any evidence of fading away. The volatile pricing and shortages of animal proteins, as well as concerns about health, wellness and animal welfare, are driving increasing numbers of consumers toward meat-free alternatives. Now the driving force behind one of America’s most popular fresh salsas has his sights set on leveraging the opportunity in plant-based protein. Dave Zilko, the strategic innovator behind Garden Fresh Gourmet, talks to Progressive Grocer about his entrepreneurial journey, how to build a No. 1 brand and what’s next in the plant-based category.
