Actual Veggies: First WFPB Veggie Burger To Launch In The Meat Case Next To Real Meat Burgers

Actual Veggies, which makes vegetable-only burger patties, has announced a distribution partnership with Plum Market. In a bid to tempt meat-eaters away from conventional burgers, its products are being merchandised next to meat items. Actual Veggies does not attempt to recreate meat flavours or textures. Its burgers are a clean label alternative to animal products, not a substitution.